Consult-to-procedure tracking, HIPAA-aware SMS, treatment series automation, AI receptionist for after-hours inquiries — all included. No annual contract, no $1,500 setup fee.
Servegalo | Boulevard | |
|---|---|---|
| Most popular tier Boulevard pricing is custom and quoted per location; typical med-spa quotes start at $295/mo. | $99/mo | $295/mo+ |
| Annual contract required | — | ✓ |
| Setup fee | $0 | $500-$2,000 |
| Per-location pricing | Flat | Per location |
| Setup time | Under 5 minutes | 2-6 weeks |
| Embed widget on your website | ✓ | ✓ |
| Bookings on your own domain | ✓ | ✓ |
| CSV import from Boulevard | ✓ | — |
| AI chat receptionist | ✓ | — |
| Missed-call text-back | ✓ | — |
| No-show recovery SMS | ✓ | Manual |
| Industry-aware AI tone (med-spa) | ✓ | — |
| Consult-to-procedure tracking | ✓ | Manual |
| HIPAA-conscious SMS templates | ✓ | ✓ |
| Deposits on high-ticket services | ✓ | ✓ |
| Treatment series tracking (Botox/filler) | ✓ | ✓ |
| Before/after photo intake | ✓ | ✓ |
| Built-in CRM | ✓ | ✓ |
| Client conversation history | ✓ | Manual notes |
| Stripe Connect (your processor) Boulevard uses their own payment processor. | ✓ | — |
Boulevard built a beautiful product for premium salons and med spas. The trade-off they made — and made openly — is that they're priced for the top of the market. Custom pricing typically starts at $295/mo per location, plus a $500-$2,000 setup fee, plus an annual contract. For a single-location med spa doing $30-50k/mo in revenue, that's a meaningful percentage of overhead going to scheduling software.
Servegalo covers the same med-spa workflow — consult-to-procedure tracking, deposit collection on $400+ services, HIPAA-conscious SMS, treatment series tracking, multi-injector scheduling — at $99/mo flat. Plus the AI receptionist that handles after-hours inquiries (the time of day when most med-spa inquiries actually come in) which Boulevard doesn't offer at any tier.
Migration is where Boulevard has historically been hard to leave — their data model is more complex than Mindbody or Vagaro's. We handle that for you as part of onboarding; email support@servegalo.com and we'll do the data prep so the migration wizard import is clean.
For large multi-location med spa chains with white-glove onboarding needs, Boulevard's enterprise-grade dashboards and dedicated account management may justify the cost. For single-location and small-multi-location med spas, you're paying for features (white-label apps, complex commission rules) that most practices never use. Servegalo's $99/mo Growth tier covers the core med-spa workflow at a fraction of the cost.
For the booking + CRM + payments + communication workflow — yes. Servegalo has consult-to-procedure tracking, deposit collection on $400+ services, HIPAA-conscious SMS templates, treatment series tracking, and an industry-aware AI receptionist that knows the difference between a Botox consult and a procedure. The white-label mobile app and complex multi-location commission structures Boulevard offers aren't part of Servegalo — most med spas don't need them.
Export your client list, service catalog, and appointment history from Boulevard. Our migration wizard at /migrate maps the columns, deduplicates clients by phone, and imports everything. Boulevard's export is more involved than Mindbody or Vagaro's — reach out to support@servegalo.com and we'll handle the data prep for you as part of onboarding.
Servegalo is built HIPAA-conscious by default — SMS reminders strip clinical detail, client records are encrypted at rest, and audit logs track every staff access. For a full BAA (Business Associate Agreement) with HIPAA coverage at the contract level, contact us about the Pro plan.
Yes. Each location has its own staff schedule, service menu, and reporting. Cross-location features (centralized reporting, multi-location client profiles) are available on the Pro plan. The pricing stays flat per location instead of multiplying like Boulevard's does.
A 20-minute demo with a test widget for your practice — consult booking, deposit flow, injector routing, and AI inquiry handling.