AI receptionist, missed-call recovery, mobile-service features, and SMS marketing — all included at $99/mo. Migration from Vagaro takes under an hour.
Servegalo | Vagaro | |
|---|---|---|
| Most popular tier | $99/mo | $45/mo + add-ons |
| SMS marketing included | Starter+ | Add-on (+$20/mo) |
| Extra staff members | Up to plan max | +$10/each |
| True all-in cost (3 staff + SMS) Vagaro's headline price excludes SMS, extra staff, and most automations. | $99 | $85+ stacking |
| Per-location pricing | Flat | Per location |
| Setup time | Under 5 minutes | 1-3 days |
| Embed widget on your website | ✓ | ✓ |
| No redirect to a third-party booking page | ✓ | — |
| CSV import from Vagaro | ✓ | — |
| AI chat receptionist | ✓ | — |
| Missed-call text-back | ✓ | — |
| No-show recovery SMS | ✓ | — |
| Rebook reminder automation | ✓ | — |
| Review request automation | ✓ | Add-on |
| Off-site booking with address collection | ✓ | — |
| Travel time management | ✓ | — |
| "On my way" client notification | ✓ | — |
| Built-in CRM | ✓ | ✓ |
| Client conversation history | ✓ | — |
Vagaro's headline price is one of the lowest in the industry — but the headline is the story, not the bill. SMS marketing is $20/mo extra. Each additional staff seat is $10/mo. The email marketing module is its own add-on. By the time a 3-staff salon enables the features they actually need, monthly cost is in line with Servegalo Growth — but the AI receptionist, missed-call recovery, and no-show automation aren't available at any price.
The other quiet difference is the booking-page experience. Vagaro's widget redirects clients to a vagaro.com URL — a small thing that meaningfully reduces trust on a checkout flow that's collecting payment info. Servegalo's widget embeds inline on your own domain. The booking flow is yours; the deposit collection is yours; the confirmation emails come from your business name.
Migration from Vagaro is straightforward — export your client list, service catalog, and appointment history as CSV. The migration wizard maps the columns, deduplicates by phone, and imports everything. Most salons complete the switch in under an hour.
Vagaro's $25-45 headline price excludes SMS marketing, extra staff seats, and the email/marketing module. A 3-staff salon running SMS reminders typically pays $85-110/mo on Vagaro. On Servegalo Growth at $99 it's flat — SMS, unlimited staff, AI receptionist, missed-call recovery, no-show automation all included.
Vagaro has a marketplace where clients can discover your business — useful if you depend on that. Servegalo focuses on capturing customers who find YOU (via Google, your website, your Instagram), and converting them with AI + automation. If marketplace discovery is critical to your business model, keep Vagaro; otherwise Servegalo's feature set is broader.
Export from Vagaro → upload to our migration wizard at /migrate. Maps clients (by phone), services, staff, and appointment history. Most salons migrate in under 30 minutes. Gift card balances and packages need a brief support handoff — email support@servegalo.com.
Your Twilio number on Servegalo is yours — port your existing number in or pick a new one. The point-of-contact for clients doesn't have to change just because the underlying booking platform does.
Better. Servegalo has dedicated mobile-service features: address collection, travel buffers, service area enforcement, "on my way" SMS, and route-aware staff scheduling. Vagaro doesn't support address collection or travel time at the platform level.
A 20-minute demo with a cost comparison tailored to your staff count, service mix, and SMS volume.